If patients can't find you,
the website hasn't done its job.
SEO
If patients can't find you,
the website hasn't done its job.
A well-designed site still needs to be found.
Aesthetic medicine patients do their research before they reach out. They search for procedures. They search by location. They search for specific surgeons by name, and they compare what they find. If your practice doesn’t appear in those searches, you’re invisible to a significant portion of your potential patients — and no amount of great design changes that.
SEO is handled through La Teva Web, one of the most credentialed agencies in Spain.
Your patients search
before they call.
The path to booking in aesthetic medicine almost always begins with a search. Someone is considering rhinoplasty, or a facelift, or a body contouring procedure. They open Google. They type what they’re looking for, usually with a location attached. What they find in the next ten seconds shapes who they contact.
A practice that ranks well in those searches gets considered. A practice that doesn’t, doesn’t — regardless of its reputation, its results, or the quality of its website. SEO isn’t about gaming the system. It’s about making sure the system accurately reflects where your practice stands.
For aesthetic medicine specifically, the search landscape is more competitive than most specialties. Patients are not in a hurry, and they’re not choosing based on convenience alone. They’re making a considered decision, and they’re doing real research.
What actually gets done — and why.
It starts with understanding which searches matter for your practice — the procedures you offer, the locations you serve, the terms patients actually use when they’re looking for what you do. Getting that right is the foundation everything else is built on.
From there, the technical side of the site is reviewed and optimized. This is the structural work that helps search engines understand, crawl, and index the site correctly. It’s not visible to patients, but it matters significantly to how search engines evaluate the site.
Content is addressed in two ways: making sure existing pages accurately and specifically cover what patients are searching for, and building out additional content where gaps exist. This isn’t filler — it’s substantive material that serves both the search algorithm and the patient doing the research.
Link building is the process of earning references from other credible sources on the web. It’s one of the more durable signals search engines use to evaluate authority, and it takes time to build properly.
Local search and Google Maps are handled separately, because the way someone searches for a surgeon near them is different from how they search for information about a procedure. For practices with a physical location — or serving a specific city — this is often where the most immediate visibility gains happen.
One area worth addressing directly: AI platforms. A growing number of patients are starting their research by asking ChatGPT, Gemini, or similar tools rather than going to Google first. How those platforms represent — or fail to represent — a practice is a new variable in search visibility, and the service includes work to optimize for it.
How it works.
SEO works as a cycle. La Teva Web audits the current state, develops the strategy, implements the work, tracks results, and adjusts. That cycle repeats, month after month, because search rankings aren’t static — what competitors do, how algorithms shift, and what patients search for all evolve.
Each month, you receive a report directly from La Teva Web — traffic, keyword positions, and an account of what’s been done, what’s moved, and what comes next.
Twice a year, there’s a strategic review. Those meetings include both the La Teva Web team and the studio. That matters because the SEO strategy and the site itself are connected — changes to content, pages, or structure affect both, and having everyone in the room means decisions get made with the full picture in view. You’re not being briefed on a strategy you had no part in shaping. You’re in the conversation.
Who’s behind it.
Why La Teva Web.
La Teva Web has been ranked among the top three SEO agencies in Spain every year since the Escuela Europea de Empresa ranking began — an independent ranking considered the most objective in the sector. In 2024 they ranked first, third in 2025, second in 2026. They have held the number one position in Catalonia consistently throughout. In 2026, Google designated them a Premier Partner, placing them in the top 3% of agencies in Spain by Google’s own criteria. The team is nearly 40 people with 23 years in the field, and the work is done exclusively within Google-recommended practices — no techniques that create short-term gains and long-term risk.
Those are the facts. They speak for themselves.
The arrangement through Inzone Studio means your point of contact remains the studio. One relationship, one place to reach out. The SEO work is done by specialists with the depth and track record to do it properly. The studio coordinates and stays in the room.